Over 25 years of business experience enable us to understand your requirements and
necessities. Let’s partner up!

Our Experience:

For over 25 years we have been servicing customers with a wide range of different sales
outlet strategies. These include  DIY, gardencenters, supermarkets, hypermarkets,
department stores, apparell shops, sport stores, drugstores, discounters, consumer electronics chains,
e-commerce and omnichannel entities.
This gives us a solid understanding of the industry and your requirements.

Your Advantage:

We integrate our customers’ philosophy from the very start. We think outside the box. This approach leads to innovative and appropriate solutions.

Crucial aspects to integrate for products and packaging can include:
• sustainability
• drop-shipping solutions for omnichannel sales
• a digital product strategy.
In a challenging and disruptive market environment, we have to anticipate trends and
consumer habits. These need to be reflected in product development and technological solutions.
For example, one clear trend is that no customer wants to waist time filling out feedback forms. Imagine that you were able to get end-consumer feedback on your products or services simply by using modern voice technology. The consumer would just talk on a mobil phone device, just as they are used to doing with  communication apps such as WhatsApp. Through state-of-the-art technology, the seller gets valuable feedback that helps with the  following: understanding bugs or issues with a
product, reducing return rates, increasing customer retention, etc.

Take advantage of our vast knowledge across a broad array of products

• Cosmetics, Beauty Products
• DIY-Products, Household Items
• Consumer Electronics
  
• Food, Food Supplements, Healthy Living
• Clothing, Textiles, Shoes
• Sports Goods, Fitness Products
• Garden Products, Garden Furniture – due to an exclusive agreement we are currently only
  working in this field with one single partner

We listen and question you in order to get an understanding of  your background and your motivation. The aim is to get enough insights to establish a solid starting point and understand the upsides and downsides of a European market approach in your particular case.

Examples of questions are:
– Why do you want to enter or intensify your engagement in the EU & UK?
– What is your driving force? What does your product/service portfolio look like and what is or has been the product/service portfolio   strategy and background?
– What state-of-the-art technologies exist in your industry and where would you classify your company? Are there USPs (unique   selling points)?
– What is you market position today? How does the competitive environment look like?
– Who are your clients? What clients would you like to have now and in the future?
– What are your organisational goals?
– What are your expectations?, etc.

Based on our findings with regard to the IPA we will undertake a detailed SWOT analysis together (Strengths – Weaknesses – Opportunities – Threats).

We will look at your products or services, your actual market position, organisation and general entity structures.

The results will give us the basis for a more detailed and first opportunity/risk analysis.

Here we try to find out if there are more chances than risks. And if the risks are controllable.

– What does the market opportunity really look like?
– Are the products/services suitable? Do they need changes?
– What countries or areas are most appropriate to start or expand market penetration?
– What is the right timing?
– Who are potential business partners?
– How can/must products/services be adapted to specific market requierements?
– Are there legal requirements?
– Is there a true USP, and if not, can one be achieved? In what timeframe and at what cost? Is an USP crucial?

What is the budget and what basic targets should be achieved in which realistic timeframe? What are the “knock-out-criteria”?

These questions will lead us to a rough opportunity/risk assessement and a decision on whether and how to move on.

Products and services will be adapted, redesigned or newly developed according to the common strategic aims defined. New concepts or disruptive ideas are discussed, challenged, evaluated and integrated.

We support you in this process and will find appropriate partners and specialists if required.

Based on a value proposition the market entry will be prepared in strategical way approaching and analysing the following areas:

• supply chain planning
• distribution planning
• warehousing & logistic requirements
• go-to-market strategy
• define sales strategies (retail, e-commerce, multichannel, distributors)
• develop and incentivise a salesforce
• competitive environment observation
• marketing and service strategy
• HR planning
• trade fair planning
• digital strategy

In mature markets like the EU brand building is decisive. It allows you to differentiate your products/services from competitors or third parties.

Brands communicate a value to customers and support their awareness. Brand and marketing strategies go hand in hand. Key market and customer segmentation is useful prior to developing or using an existing brand.

Once your distribution channels are identified a marketing mix for your brands is crucial. An appropriate brand strategy will improve your market and competitive position. It also helps to give guidance and orientation for your organisation.

We support you in brand development, brand monitoring, redesigning existing brands, developing your brand bible, registering new or old brands in defined markets/countries or implementing registrations at EU level.

Let´s analyse what IP you have or could have. IPR (intellectual property rights) are a strategic tool that secures business profitability and flexibility. It also helps to maintain a superior competitive position.

An appropriate IP strategy can be used globally for the benefit and growth of your firm. IPR are not only trademarks but copyrights, patents for inventions (technical), design patents and even geographical indications.

Customers benefit from IP as it offers planing capability. We support you in building an IP portfolio. This way you are protecting your assets and creating additional value.

Establish a tech support team where required. Strive for cutting-edge technology and design. Establish effective R&D collaboration with reliable partners.

Execute defined go-to-market, sales, marketing and service plans, i.e.:

• Define appropriate markets and timing of when to approach them and with whom
• Implement a detailed brand and marketing concept for your products/services
• Define and implement marketing, customer service and trade fair activities
• Define and implement sales strategy, i.e. direct (touch) sales or via channels
• In accordance with the sales strategy, define sales team and source/build a team
• Define and manage your business based on specified KPIs

We can also support you in initial business partner introductions, agreement facilitation and engagement with service organisations.

• Set up a local company
• Find an office location
• Get a business licence
• Set up a bank account
• Set up an accounting function, etc.
• Define and set up distribution, warehouse and logistic partners
• Develop and implement a comprehensive investment plan
• Develop, find and set up HR-development
• Set up an infrastructure to ensure growth and stability

We will be happy to support you with these tasks.